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Marketing-Cloud-Advanced-Cross-Channel Flexible Testing Engine - New Marketing-Cloud-Advanced-Cross-Channel Exam Answers

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic
Details

Topic 1

Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.

Topic 2

Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.

Topic 3

Triggers: This area covers SOAP
REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.

Topic 4

Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.

Topic 5

Mobile (SMS
Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.

Topic 6

Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q20-Q25):

NEW QUESTION # 20
What is true about Inbox message:

A. Alert+inbox consume 1 supermessage.
B. Contact owns the message not the device.
C. It can open any public url also and not only cloud page
D. Device owns the message not the contact.

Answer: D

NEW QUESTION # 21
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----

A. Listen, Understand , Act
B. Understand, decide act

Answer: A

NEW QUESTION # 22
How often are Einstein Engagement Scores updated?

A. Every day for mobile, every week for email.
B. Every day
C. Every hour
D. Every day for email, every week for mobile.

Answer: B

NEW QUESTION # 23
Which three ways can an administrator improve how quickly Journey Builder processes records for entry?
Choose 3 answers

A. Use an ETL tool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.
B. Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.
C. Make sure you are connected to a fiber internet connection.
D. Do not use a filter in the entry source to filter more than 50% of your contacts
E. Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.

Answer: A,D,E

NEW QUESTION # 24
What is true about SMS keywords other than HELP and STOP?

A. keywords in parent business unit are automatically available to all child business units
B. keywords in parent business unit can be shared to any child business units
C. keywords in parent or child business unit are available only in that business unit
D. keywords in child business unit can be shared between other child business units

Answer: C

Explanation:
For SMS keywords in Salesforce Marketing Cloud, the rule is:
* C: Keywords in parent or child business unit are available only in that business unit. Keywords are unique to each business unit, meaning they do not automatically share across parent or child business units. This setup ensures that keyword management remains distinct and organized within the specific business unit where it was configured, avoiding conflicts or misuse across different parts of the organization.

NEW QUESTION # 25
......

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